Privacy Policy
At FertiScore, we are committed to leading a revolution in reproductive health by making our services accessible and affordable worldwide. We conduct extensive research to benefit global populations and empower them with critical insights that were unavailable to prior generations.
We are dedicated to privacy, adhering strictly to the GDPR and the Data Protection Act 2018, aiming to set standards in healthcare privacy.
This policy outlines how we handle your personal data. It is essential to understand this policy to make informed decisions about your data. If you disagree with our policy, please refrain from using our services. We update our policy periodically and will notify you of significant changes, allowing you to review them.
The policy covers the management of your data across our digital platforms, including:
- Who we are and our mission.
- The types of personal data we collect.
- How we use your personal data.
- How we share, handle, store, and destroy your data.
- Your data rights and our use of cookies.
For any questions regarding our data practices, please contact our Data Protection Officer at:
Address: Data Protection Officer, FertiScore, [Office Address]
Email: privacy@fertiscore.com
Who we are
Fertiscore is a company registered in XXXXXX and Wales (number 11814367).
Your relationship is with Limited. When this policy talks about ‘Fertiscore ’, ‘the Company’ or ‘us’ or ‘we’, it means Fertiscore LTD.
The types of personal data we collect.
We use the following categories of personal data:
Personal details
When you register with us, you complete forms and provide us with basic information about yourself, such as your name, date of birth, physical address, and email address. If you provide us with your email address: we may use it to send information, unless you have told us not to do so.
Health and medical information
We collect and use various types of personal data:
Personal Details: When you sign up with us, you fill out forms that ask for basic information such as your age, and email address. If you give us your email address, we may use it to send you updates and information, unless you request otherwise. Beside the email you provide we do not collect or retain any personal identifiers such as name, date of birth.
Health and Medical Information: You provide detailed health and medical information when you register and participate in our Online Scoring Assessment. This includes data about your health conditions, symptoms, treatments, and medications, which we collect directly from you. We also gather details from your use of our services, such as interactions with our digital tools and any personal health information you share during consultations or correspondence.
Financial Information: If you make purchases or payments on our website, your payment details are processed by a third-party payment processor. While we ensure the transaction details are stored on secure servers, we do not retain your credit or debit card information.
This data helps us tailor our services to your needs and ensures we provide you with relevant healthcare solutions. If you have questions about how we handle your data, please contact our Data Protection Officer at privacy@fertiscre.com
Technical Information and Analytics:
When you visit our website, we may collect technical data such as your device’s internet connection address, login details, type and version of the operating system, browser or app version, time zone, and location based on your IP address. Additionally, we gather information about your website interactions, including the services and products you engage with, response times, and user interface actions like button presses. We partner with analytics and advertising firms to enhance our service understanding and effectiveness. Cookies and similar technologies help in collecting these details to improve user experience and service performance.
What we use your personal data for:
Usage of Personal Data at FertiScore
Service Provision: We require your personal information to form a contract with you and deliver our services, including processing financial transactions for paid services.
Healthcare Services: Your health and medical information, gathered through our questionnaire, is used to provide personalized health advice and treatments. This includes data from health assessments and interactions with our services, managed in strict confidentiality.
Data Analytics and Improvement: Anonymized medical data may be used to enhance our healthcare products and AI systems, aiming to improve user experience and healthcare outcomes.
Consent and Information Sharing: With your consent, we share your data for necessary consultations and tests with healthcare partners and laboratories. This ensures you receive appropriate care tailored to your needs.
Data Security and Integrity: We adhere strictly to GDPR requirements, ensuring your data is securely processed and stored. Only necessary data is collected, with stringent measures to protect and manage your personal information.
For more detailed inquiries or to manage your data preferences, please contact our Data Protection Officer via email at privacy@fertiscore.com.
Improving our score and women health research
We may use anonymized health and medical information to enhance our services, including our AI systems, ensuring better healthcare delivery. This data, with no personal identifiers, includes inputs from the Fertiscore questionnaire. This process is designed to improve user experience without making impactful decisions about individuals, ensuring privacy and effectiveness in our operations.
We utilise fully anonymized data for health research to enhance understanding of health behaviours, disease risks, and outcomes, particularly in the under-researched area of female gynaecological pathologies. By participating in our Online Health Assessment, you contribute valuable data, used in aggregate, to address these knowledge gaps. Our findings may be published and shared with academic partners. All personal identifiers are removed to ensure privacy. This research adheres to the ethical standards of the Declaration of Helsinki.
Improving our platform
We analyze data on how you use our products and services to enhance business operations and improve your experience. This analysis helps us identify trends, troubleshoot issues, and better understand your needs, ensuring we offer the most valuable features. Our approach prioritizes strict confidentiality and data security, ensuring our business decisions do not compromise your rights or privacy. This data usage is purely for improving service quality and does not involve making significant decisions about individual users.
Keeping you informed
Fertiscore and fertility science will be in constant evolution and we want to take full advantage of any new development. We may send you marketing materials, product updates, and surveys, and you can adjust your preferences at any time, including app notifications. For healthcare services, we might also send you relevant health information through various communication methods, such as text or email. This includes public health updates or invitations for screenings like cervical cancer tests, aligning with our marketing practices. You have the right to opt out of these communications whenever you choose.
Regulating the quality and safety of our service
We use your health and medical information for legal, safety, training, regulatory, and compliance purposes. This involves storing your data to comply with legal requests or regulations and may include auditing interactions with our services for safety and compliance. We adhere to strict confidentiality and data security protocols during these processes. Information may also be shared with regulatory bodies, law enforcement, or financial institutions to prevent fraud or other illegal activities, always ensuring that we do not share your personal data without your consent, except as required by law.
Information obtained from third party services
You may choose to connect your existing accounts with other providers (such as a social media provider) to your account with us. This may, for example, make it easier to create an account with us. If you choose to do this, we will receive limited information about you from that provider, such as your email address, name, and other sign-up related details.
Sharing your personal data with others
We may share your personal data within our corporate group and with our partners to enhance service delivery. Your data might also be shared with third-party service providers acting as data processors under strict GDPR-compliant contracts. We ensure these processors adhere to high standards of confidentiality and security. Aggregated, non-personal data may be shared to illustrate trends. Additionally, we may disclose your information for legal compliance or safety reasons. We will not share your personal information with any other parties without your consent, except as outlined above.
How we share, handle, store, and destroy your data.
Retention periods
We do not retain any medical information related to any personal identifiers beside the email you provide us to receive your report, newsletter and fertility health advice from Fertiscore.
How we store and move your data
Personal details, health and medical information
Your medical information, including health assessments, lab results, ais securely stored on encrypted AWS servers in the UK and EU. We employ strict security measures to prevent unauthorized access and ensure data confidentiality. Data transmitted to and from our site is encrypted for additional security. Remember, maintaining the confidentiality of your password and authentication methods is your responsibility.
Your rights to remove your data
You have the right to withdraw your consent to process your personal data at any time. Under GDPR and DPA, you can also request a copy of your data, ask for corrections, request erasure, restrict processing, or request data portability. Your personal health and medical information is stored securely on encrypted AWS servers in the UK and EU. For any concerns about data protection, you can contact the UK Information Commissioner's Office.
Cookies
Our Cookie Policy governs cookie use on Fertiscore website. Cookies are small text files stored on your device, crucial for site navigation, remembering logins, and maintaining user preferences. We use both first-party cookies (set by Fertiscore) for essential functions and third-party cookies (set by external parties) for enhanced features like advertising and analytics. Our use of cookies, detailed in our Privacy Policy, aims to enhance user experience while protecting privacy. You can manage cookie preferences through your device settings to enhance your privacy further.
How do cookies affect my privacy?
We have a legitimate interest in using any personal information collected through our cookies, so that we can constantly improve the Fertiscore website and our services.
Why do we use cookies?
We use cookies on the Fertiscore Platform for various purposes. "Essential" or "strictly necessary" cookies are crucial for technical support and smooth operation of the platform. Additionally, we use other cookies to track and understand user behaviors and preferences, which helps us enhance the overall user experience. Both first-party and third-party cookies are employed, each serving specific functions such as improving site functionality, providing personalized content, and conducting analytics.
Types of cookiesWho serves these cookiesEssential website cookies: These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas, detecting errors, secure checkout and payment functions.Fertiscore (web and app)Shopify (shopify.com)HubSpotVWOMetaTriple WhaleWorkableZendeskMarketing and customization cookies: These cookies collect information that is used either in aggregate form to determine how effective our marketing campaigns are, or to help us better target our marketing campaigns.Braze (braze.com)Shopify (shopify.com)Analytics cookies: These cookies collect information that is used either in aggregate form to determine how effective our marketing campaigns are, or to help us understand how you use our websites enabling us to better customise it for you.HertilityGoogle Tag ManagerHotjar (hotjar.com)Braze (braze.com)WorkableVWOHubspot trackingAwin Triplewhale
What about other tracking technologies, like web beacons?
In addition to cookies, we may utilize other similar technologies such as web beacons, also known as "tracking pixels" or "clear gifs." These are small graphic files containing unique identifiers that allow us to identify when someone visits the Hertility Platform or opens an email sent by us. Web beacons enable us to monitor traffic patterns, deliver or communicate with cookies, assess the effectiveness of online advertisements displayed on third-party websites, enhance site performance, and measure the success of email marketing campaigns. In many cases, these technologies depend on cookies to operate effectively, so rejecting cookies may hinder their functionality.
How you can manage cookies?
You have the option to accept or decline cookies. Accepting cookies typically ensures the optimal experience on the Fertiscore Platform. However, if you utilize a different device, computer profile, or browser, you will need to restate your preferences.While most computers and some mobile web browsers automatically accept cookies, you can adjust your browser settings to either prevent automatic acceptance or receive notifications each time a cookie is set. Additionally, you can find more information about cookies and learn how to block them using various browsers at www.aboutcookies.org. It's important to note that blocking or deleting cookies may limit your ability to fully utilize the website.
Contact us
For any questions or concerns, you can contact us by sending an email to privacy@Fertiscore.com.
